Principal Digital Strategist
2022 — PresentIndependent
Advising Nordic brands on digital product strategy, service design, and organizational transformation.
About
TOBIAS FULLERTON
STØIER
I help Nordic organizations turn fuzzy digital ambitions into products people actually use. Ten years across strategy, service design, and engineering — I bridge the gap between the boardroom and the codebase.
Experience
Head of Digital
2018 — 2022Nordic Agency Group
Led a 20-person digital practice across e-commerce, CMS platforms, and design systems.
Senior Consultant
2014 — 2018Servicedesign.dk
Service design and UX research for public-sector and enterprise clients.
What I Can Offer
Digital Strategy
Roadmaps that connect business goals to what actually ships.
Service Design
End-to-end journeys mapped, tested, and simplified.
Design Systems
Scalable component libraries and brand foundations.
Team Leadership
Building and mentoring high-performing digital teams.
Get In Touch
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