ABOUT ME

I'm a digital strategist with 15+ years of experience turning digital ambition into products and services people actually use.

In my current role, I advise executive leadership on digital strategy. My craft runs the full distance: spotting the opportunity, building the business case, understanding the systems underneath, and shaping the creative solutions and specifications that make it buildable. Often the real value lies in reframing the problem: challenging how things are done before deciding what to build.

My background is the agency world, where I worked with some of Denmark's largest brands, alongside NGOs and public institutions, spanning fintech, energy, telecom, automotive, hospitality and retail. Everything from early strategy and service design to the hard choices in execution: what to build, what to buy, and what to cut.

I speak frequently on digital value creation, covering digital strategy, design thinking and service design. I also run workshops on everything from ideation and service design to UX and KPIs. I've spoken and facilitated for major Danish companies, public institutions and universities, and hosted industry sessions bringing practitioners together around the craft.

I enjoy teaching, not least because it's the fastest way to keep learning myself. I've mentored, lectured and supervised at several Danish universities, and I continue to take on mentorship and advisory roles.

The work I've done with the teams I've been part of over the years has resulted in several awards, and I take part in industry juries evaluating digital work.

If you're curious about a talk, a workshop, mentorship, board work or strategic sparring, reach out. My calendar is not endless, but the right conversations always find room.